Don’t Ever Buy Followers Again
There’s no doubt that Instagram is a powerful platform with lots of potential for businesses and individuals alike. With over one billion active monthly users, it’s one of the most popular social media networks. But simply opening an Instagram account isn’t enough to guarantee success. Neither is buying followers to boost your numbers. In order to reap the benefits, you need to grow your Instagram organically.
Organic Growth vs. Inorganic Growth
Organic growth is when you slowly and steadily grow your following and engagement over time. Though seen as the more difficult and time-consuming option, it’s also the more sustainable and authentic way to grow. When you organically grow your Instagram followers, you’re building a community of people genuinely interested in your content. They’re more likely to stick around, and more likely to take action (such as buying your products/services). When you buy followers or use other artificial growth tactics, it will not lead to sustainable growth in the long run. Additionally, many of the purchased followers will be fake accounts or bots that offer no value to your business.
So, how can you grow your Instagram page organically? Here are nine proven methods.
1. Establish Your Niche
When organically growing your Instagram, it’s vital to have a niche – for example, fashion, travel or beauty. Having a specific focus will help you attract followers who are interested in what you do or make. It will also make it easier for you to stand out from the endless stream of content that flows through everyone’s feed daily. When you have a niche, people know what to expect from you, and your account becomes a reliable source of information/inspiration on that topic. So if you’re looking to build a following of engaged users, make sure you start out with a clear niche and stay true to it.
2. Use a Call-to-Action
Standing out in the world of Instagram is getting harder and harder as more people join the platform daily. Luckily, this post has the secret weapon that can get more likes, comments, and shares to your posts: Call to Actions. CTAs are simple statements that encourage your followers to take the actions you instruct them to take. Some great examples are, “save this post for later”, “double tap this post if you like”, and “follow our page for more”. These CTAs are even more effective when used in carousels that encourage viewers to ‘swipe left for more’. Try adding CTAs today to improve your chances of getting on the Instagram Explore Page.
3. Be Consistent
Posting consistently on Instagram is essential to ensure as many people as possible see your content. The more people that see your posts, the more likely you are to get engagement. Consistency will build your audience’s confidence in you, your brand and what you have to offer. Moreover, by posting at consistent times, you’ll start to develop a loyal following of fans who will always be on the lookout for your next post.
Remember this! People are most active on Instagram during the hours before work, lunch break times and the time period right after work. Posts between 6 a.m. to 9 a.m., 11 a.m. to 2 p.m., and 6 p.m. to 9 p.m. EST, get the most likes, comments and shares, which is why it’s important to be posting at those times. So set a schedule targeting the peak times for your audience’s time zones and stick to it. Doing this will keep your engagement high and make more people notice your account.
4. Be Genuine
If you’re looking to grow your Instagram following and engagement organically, it’s important to engage with followers in an authentic and genuine way. One great way to do this is to respond to comments on your posts. This shows your followers that you’re listening to them and that you value their input.
Another way to grow your Instagram is by being transparent and welcoming in your content so that your followers view you as charismatic and approachable. You can achieve this by sharing ‘About Me’ stories that let followers get a friendly introduction of ‘the real you’. Additionally, try posting content that will encourage your followers to interact with you. For example, you could ask questions in your captions or post photos with playful and humorous captions. By taking the time to engage with your followers, you’ll be able to build strong relationships with them that will result in lasting engagement.
5. Consider Style and Appearance
It’s important to have a consistent and attractive look on your feed. Ready-to-use, customizable Instagram templates can be a great way to achieve this. My shop offers templates for niches like beauty, fashion, and luxury, etc. that you can use to create a cohesive and professional look on Instagram. Moreover, using templates can save you time and hassle by giving you a starting point for your posts. So if you’re looking to give your Instagram a boost, start by checking out my collection of 15 FREE Wellness Instagram Templates – all fully and easily customizable in Canva.
6. Use Hashtags
Hashtags are a great way to grow your Instagram organically and increase social media engagement. By using niche hashtags, you can reach a specific audience that is interested in the content you are sharing. For example, if you are a travel blogger, you could use the hashtag #travelblogger to reach other people who are interested in travel. Using hashtags also allows you to connect with other users who might not be following you yet. When they see your content tagged with a certain hashtag, they will be more likely to follow you. Lastly, using hashtags can help you to track your progress and see which ones are working well for you. Keep experimenting with different hashtags to see which ones help you to reach your goals.
7. Use Attention-Grabbing Reels
Creating Instagram Reels are an awesome way to grow your Instagram following and engagement. Here’s why: Reels are designed to be quick and easy to consume, which makes them perfect for today’s attention spans. They’re also highly shareable, so if your Reel is entertaining or informative, there’s a good chance it will get passed around to non-followers. And since they’re set to music, they’re usually more engaging than a regular photo or video. All of this adds up to more views, more followers, and more engagement.
8. Make Your Instagram Bio Standout
Your Instagram Bio is one of the most important elements of your profile – especially if you’re looking to organically grow. A well-structured Bio can help you attract new followers, receive more engagement, and ultimately boost your Instagram presence.
So what should you include in your Bio to make it standout?
First, consider using keywords that will help people find you when searching for topics that interest them. For example, if you’re a travel photographer, include keywords like “travel” or “photography.” Pro tip: have an Instagram name that describes your role, rather than writing your actual name in the Bio section. All the top Instagrammers do this.
Second, share some information about who you are and what you do. This will help people understand what they can expect from your account, and it can also be a great way to connect with like-minded people.
Last but not least, remember to put a call to action in your bio. This could be something like “Follow me for travel insights!” or “Check out my page for more exciting photos from my trip!” By including a CTA, you’ll encourage people to engage with your content, which is essential for growing on Instagram.
9. Use Interactive Posts
You may interact with your followers by posting lively content like product giveaways, caption requests, fun multiple-choice questions, and more. Not only will this help you attract new followers, but it will also help to keep your existing followers engaged and coming back for more. In our current social media-driven world, it’s more important than ever to make sure that your content is engaging and worth sharing. By taking the time to post quality content, you’re sure to see your Instagram following (and engagement) grow in no time.
Conclusion
So there you have it, nine proven methods to grow your Instagram organically! While some of these tactics may take more effort than others, they’re all worth trying if you want to see long-term success on Instagram. And don’t forget, I offer ready-made templates and tools to help make growing your Instagram easier than ever in my shop. For full details on how these templates can transform your Instagram growth, click here!
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